Forest is owned by Target Fashion Sdn. Bhd. incorporated in 1980. Initially manufacturing men’s clothing on order, the company started to manufacture and trade in unisex sports and casual wear for all ages in 1985. Due to great success, the products were quickly distributed to departmental stores and shopping complexes. In 1997, Target Fashion moved its operation to its own office cum warehouse in Desa Tun Razak Industrial Park, Kuala Lumpur, where all Forest products are manufactured and distributed.
The Forest collection is designed to appeal to confident people without fear of individuality, and who express personality through fashion, striving to be the leader in high quality and durable apparel. Customers choose Forest for its innovative designs, competitive pricing and high quality paired with excellently trained customer service.
Designed by a team of with impeccable sense of fashion and knowledge of market trends, each Forest garment carries a story of perfection in every sense of the word, which allowed the business to open three retail outlets and 150 consignment outlets across all of Malaysia.
Having been an established brand for 25 years, Forest is now one of the leading, still growing apparel brands in the Malaysian market. The company registered its trademark in 1985 and has since then received numerous awards such as the Superbrands Award in Malaysia, the Sogo Million Club Annual Best Sales Achievement Award, and the Super Excellent Brand.
With a promise to deliver superior quality, high-performance merchandise to its valued customers, Forest aims to be top-of-mind brand sports and casual wear.
Here are some short, fun facts about Forest
- Forest is acronym of fine fabric (F), original design (O), reasonable price (R), excellent workmanship (E), satisfactory service (S) and top quality (T)
- Forest products are made from ecological faultless, top-quality raw material.
- The brand’s ranges of products are categorized as casual wear, sports- and golf wear.